The 11 Best Korean Skincare Products to Try Now, According to Experts (2024)

The best Korean skincare products are often viral on TikTok—and just about every other social media platform—for good reason. K-Beauty brands continuously breathe new life into the skincare industry with best-sellers that keep beauty innovation top of mind, featuring a range of unique textures and bespoke ingredients.

"Korean beauty has revolutionized the global skincare industry over the past decade," Charlotte Cho, esthetician and Soko Glam co-founder tells Bazaar. "It has elevated expectations for what skincare products should deliver in terms of affordability, quality, innovation, and even delivery systems."

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Despite leading in product innovation, Korean skincare isn't about solely setting trends. It also prioritizes skin health by incorporating age-old beauty practices that effectively deliver results. "The trends, rituals, and cutting-edge delivery systems that originate from Korea are more than just passing fads," Cho adds. "They are grounded in centuries of knowledge and are continually refined through advanced research and development."

Whether you're dipping your toes into K-Beauty for the first time or looking to try a new product you've had bookmarked for months, we rounded up some of the best Korean skincare products that skincare experts love. Keep scrolling to discover CosRX's versatile hydrocolloid patches to help you zap zits, Neogen's top-rated and featherweight SPF 50 sunscreen, and more.

Best SPF

Neogen Day-Light Protection Airy Sunscreen

The 11 Best Korean Skincare Products to Try Now, According to Experts (7)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (8)Features a lightweight, airy texture
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (9)Hydrating
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (10)May not be gentle enough for sensitive skin types

No routine is complete without sun protection. This popular K-Beauty formula has thousands of rave reviews from shoppers for its fast-absorbing, light-as-air texture—and Cho can vouch for the hype. "I love how lightweight and truly 'airy' it feels on the skin," she says. Its chemical formula offers SPF 50 protection from UV rays and is infused with plant extracts, like aloe, hibiscus, and avocado, to calm and nourish skin.

One satisfied customer writes: "This is my 5th bottle and I recommend to my friends as well. It’s the perfect sunscreen. Best protection, wonderful moisturizer, zero white cast." —Marcella

Best Spot Treatment

CosRX Master Patch Hydrocolloid Patches Set

The 11 Best Korean Skincare Products to Try Now, According to Experts (11)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (12)Features different sized patches to suit most breakouts
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (13)Help absorb excess oil
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (14)Some reviewers say the spot treatments can slip off easily

Looking to quickly shrink zits down to size? Tack on one of CosRx's handy pimple patches to set it and forget it. Not only will these waterproof hydrocolloid dressings guard against pimple picking, but they also create a sterile environment that keeps out bacteria and speeds up their healing process.

This beauty writer prefers using a few of these patches to minimize pimples that randomly pop up on my chin. And on top of their ability to absorb excess oil, I appreciate that each sheet comes with patches in a range of sizes to accommodate my needs.

One satisfied customer writes: "These are simply the best. They are effective, stay on even through water and sweat—and one of the most translucent! By the morning you can see how much was pulled from the blemishes." —sherylnyc

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (16)Helps balance skin's pH levels
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (17)Safe for sensitive skin
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (18)May not be hydrating enough for drier skin types

A suitable choice for all skin types, this coveted eye cream from Acwell is packed with peptides and antioxidants to address signs of aging. It also uses caffeine to deflate under-eye bags and lingering puffiness.

"Licorice is my favorite natural brightener, so having it be the main ingredient in this creamy eye cream has given me great brightening and hydrating results for my sensitive eye area," Cho says.

One satisfied customer writes: "I have been using this for about a year now and have definitely noticed some brightening under the eye. Also the skin appears smoother and moisturized. Would recommend." —Jole

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Best Moisturizer

Aestura Atobarrier 365 Cream

The 11 Best Korean Skincare Products to Try Now, According to Experts (19)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (20)Great for sensitive skin
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (21)Hydrating
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (22)May be too heavy for oily skin types

Board-certified dermatologist David Kim says this gentle moisturizer pick is a great option for those with dry or eczematous skin, especially in fall and winter. "It's a simple formula packed with ceramide and fatty acids, and the texture is amazing—it just melts on your skin," he explains.

One satisfied customer writes: "I absolutely love this moisturizer for my sensitive skin, acne-prone skin! It's not too heavy and leaves my skin so soft and moisturized. The texture is very creamy, but spreads so easily on the skin without that greasy feeling!" —Alanis

Best Lip Treatment

Laneige Lip Sleeping Mask

The 11 Best Korean Skincare Products to Try Now, According to Experts (23)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (24)Celebrity-approved
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (25)A little goes a long way
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (26)Some reviewers say the formula can feel a little sticky

Dry, flaky lips are no match for this highly popular and fast-acting lip mask. Available in several delectable scents (including gummy bear!), the mask deeply hydrates dry lips with its blend of coconut oil, shea butter, and murumuru seed butter. It also features a blend of antioxidants to protect against environmental aggressors and nicely includes a mini spatula for mess-free application.

One satisfied customer writes: "This lip mask provides immediate hydration and makes my lips feel so much softer and smoother! I actually use it both during day (as a lip balm) and at night as well. If you have dry, flaky lips this is the one you definitely need. So glad I got this during the Prime day deal and can't wait to try the other flavors!" —LR

Best Exfoliator

Then I Met You Rosé Resurfacing Facial Mask

The 11 Best Korean Skincare Products to Try Now, According to Experts (27)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (28)Easy to use
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (29)Helps clear congested pores
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (30)May not be gentle enough for sensitive skin types

If you're looking for an exfoliator that tackles clogged pores and dullness, Charlotte Cho points to Then I Met You's Rosé Resurfacing Facial Mask. "I use this for 10 minutes a week, once a week, and it gets me softer skin and reduced pores," she explains.

The wash-off mask is formulated with a six percent AHA blend of glycolic and lactic acids, plus a BHA rose complex, that sloughs off dead skin cells, smooths uneven texture, and boosts overall radiance in minutes.

One satisfied customer writes: "It does tingle when you put it on, but it leaves my skin so soft and refreshed! My pores look so much better after I use the mask. Just overall it leaves my skin looking so much better and fresh." —Christine K.

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Best Essence

Beauty of Joseon Ginseng Essence Water

The 11 Best Korean Skincare Products to Try Now, According to Experts (31)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (32)Hydrating
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (33)Helps strengthen the skin barrier
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (34)May not be gentle enough for sensitive skin types

If you're not already using an essence in your K-Beauty routine, Alicia Yoon, esthetician and the founder and CEO of Peach & Lily, suggests adding this one from Beauty of Joseon to boost your skin's hydration levels. "When skin is well hydrated, so many other skin issues can be improved," she says. The Beauty of Joseon Ginseng Essence Water combines ginseng water and niacinamide to balance oil production and tighten pores in one easy step.

One satisfied customer writes: "Love the whole range. My skin is glowing and never been smoother." —Prasan

Best Face Mask

House of Dohwa Rice Korean Face Mask

The 11 Best Korean Skincare Products to Try Now, According to Experts (35)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (36)Eco-friendly
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (37)Great for travel
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (38)Some reviewers say the mask has an unpleasant smell

Packaged in a convenient and resealable pouch, this creamy, rinse-off face mask is another K-Beauty favorite of Kim's. He notes that using it just once a week can "keep your skin hydrated and supple." Its star ingredient is rice bran extract that helps soothe and moisturize your. Fans of the formula claim it leaves their skin looking smoother, softer, and refreshed.

One satisfied customer writes: "The best moisturizing and purifying mask I have ever used. So grateful for this" —Fanni M

Best Oil Cleanser

Peach & Lily Ginger Melt Oil Cleanser

The 11 Best Korean Skincare Products to Try Now, According to Experts (39)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (40)Easy to massage over skin
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (41)Suitable for all skin types
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (42)Some reviewers claim it doesn't remove mascara well

While the total number of steps in a Korean skincare routine can vary, Yoon says the first step typically involves using an oil-based cleanser. This one from Peach & Lily, "Massages easily over skin and effortlessly melts oil-based impurities away with zero residue and grease without clogging pores or causing breakouts," she adds.

One satisfied customer writes: "I’ve used a lot of oil cleansers and this one is my absolute favorite. Nice thick texture but not sticky or overwhelming. Goes on so smooth and lightweight!" —Samantha

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Best Peptide Boosting Serum

Mizz Korea Seoul In Love Peptide Boosting Serum

The 11 Best Korean Skincare Products to Try Now, According to Experts (43)

You'll only need two to three pumps of Mizz Korea's peptide-boosting serum to cover your entire face in your day and night routines. Along with a hydrolyzed lupine protein, the essence combines radiance-boosting adenosine, and skin barrier-strengthening niacinamide to keep your face feeling hydrated.

Best Ginseng Serum

Sulwhasoo First Care Activating Serum

The 11 Best Korean Skincare Products to Try Now, According to Experts (44)

Pros
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (45)Hydrating
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (46)Helps improve radiance
Cons
  • The 11 Best Korean Skincare Products to Try Now, According to Experts (47)Some reviewers say it has a unpleasant smell

Korean skincare brand Sulwhasoo is well-known for its signature use of ginseng, which is found in this beloved serum from the brand. Yoon also gives this essential her stamp of approval, noting that the serum "brings instant vitality and glow to the skin." Its formula has a lightweight, fast-absorbing texture that supports the skin barrier and quickly boosts hydration.

One satisfied customer writes: "This is my little secret in my skincare routine. When I use this consistently for a few days my skin is softer and looks brighter. I use it directly after washing and it feels like it helps everything else I layer over it to work better." —Libby G.

Meet the experts

The 11 Best Korean Skincare Products to Try Now, According to Experts (48)

  • Alicia Yoon is an esthetician and the founder and CEO of Peach & Lily.
  • Charlotte Cho is an esthetician, co-founder of Soko Glam, and skincare brand, Then I Met You.
  • David Kim, M.D., is a board-certified dermatologist at Idriss Dermatology in New York City and the founder of Lightsaver.
  • Caroline Choi is the founder and CEO of Mizz Korea.

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What are the steps of a traditional Korean skincare routine?

The 11 Best Korean Skincare Products to Try Now, According to Experts (49)

It's easy to become overwhelmed by product options if you've never shopped for Korean skincare before, In fact, according to Yoon, there are over 20,000 verified Korean skincare brands to choose from.

"Narrowing down what Korean skincare product is right for you is much like approaching any other skincare decision," she says. "Start with your skin type, your specific skin priority, and keep track of what ingredients work well for you and which don't."

A classic Korean skincare routine is often described as having 10 steps, but that's not a hard-and-fast rule. "Korean beauty routines can range in the number of steps, but the hallmark of a Korean beauty routine is centered on being gentle, delivering ample hydration, and personalizing a skincare routine," Yoon continues.

If you do want to follow all 10 steps, Yoon says they typically follow the order below.

  1. Oil-based cleanser
  2. Water-based cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serums/Ampoules
  7. Eye cream
  8. Moisturizer
  9. SPF
  10. Masks (weekly bonus product)

What should I look for in the best Korean skincare products?

The 11 Best Korean Skincare Products to Try Now, According to Experts (50)

Instead of following every buzzy K-Beauty trend, Kim recommends shopping for products that cater to your specific skin type and concerns. "You can make your skin worse by trying products for the sake of following trends," he says.

And just because a product is gaining traction on social media, doesn't mean it's the best formula out there. "Keep in mind that not everything that is the most hyped up on TikTok is necessarily the best product for your unique skin needs," says Yoon. "A tiny fraction of a fraction of Korean beauty products are TikTok-famous—and many of the most loved products are not discussed much on TikTok." Instead, Yoon recommends browsing reputable Korean skincare shopping sites and reading non-incentivized reviews that detail others' experiences with the formula.

Another important factor to consider? Cost doesn't necessarily equal value or efficacy. "When it comes to shopping for Korean beauty products, it’s important to keep in mind that the most expensive isn’t always the best," Caroline Choi, founder and CEO of skincare brand Mizz Korea explains. "There can be companies that spend so much money on glass bottles and branding that it eats into the cost of the consumer without necessarily delivering the most effective product."

Looking for more Bazaar-approved skincare?

The 11 Best Korean Skincare Products to Try Now, According to Experts (51)

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Why trust Harper’s Bazaar?

The 11 Best Korean Skincare Products to Try Now, According to Experts (52)

For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women of every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

The 11 Best Korean Skincare Products to Try Now, According to Experts (2024)

FAQs

The 11 Best Korean Skincare Products to Try Now, According to Experts? ›

1. Sulwhasoo. Pronounced “Suhl-ha-soo," this skincare brand was founded on the philosophy of balance. Utilising Korea's finest natural ingredients, Sulwhasoo is one of the best selling Korean brands on the market.

What is the number 1 Korean skincare brands? ›

1. Sulwhasoo. Pronounced “Suhl-ha-soo," this skincare brand was founded on the philosophy of balance. Utilising Korea's finest natural ingredients, Sulwhasoo is one of the best selling Korean brands on the market.

Is Korean or American skincare better? ›

Western skincare regimens are not as thorough as Korean skincare regimens. It is not very common in Western society for women to follow intense skincare routines. For those who do, the steps and products involved are fairly simple.

Do Koreans have the best skincare products? ›

Korean skin-care brands have long upped the standards for the global beauty industry—and if we're being honest, our standards as well. Double-cleansing has forever changed our skin (and the state of our pores) and Korean sunscreen formulas are second to none.

What is Japan No 1 skincare brand? ›

As Japan's number one skincare line, you'll be seeing a lot of Hada Labo on this list.

How to get Korean glass skin? ›

You can also get Korean glass skin by using a charcoal serum face mask or green-tea serum sheet mask. Yes, you read it right! Face masks are a staple in Korean skincare as they help to hydrate nourish skin. The benefits intensify when you opt for a charcoal face mask as it helps flush out toxins from your skin.

How do Koreans get flawless skin? ›

  1. Double cleanse your skin. Double-cleansing is the base of Asian skincare. ...
  2. Exfoliate away. ...
  3. Apply toners. ...
  4. Introduce an essence to your skincare. ...
  5. Follow up with a serum/face oil. ...
  6. Moisturise, Moisturise, Moisturise. ...
  7. Apply sunscreen. ...
  8. End with Face masks.

What do Asians use instead of retinol? ›

Related to What Koreans Use Other Than Retinol and Vitamin C

Ginseng, which revitalizes skin, boosts circulation, and fights signs of aging. Galactosis, which brightens, moisturizes, and reduces appearance of pores. Centella Azteca, which comes inflammation, speeds up healing, and is perfect for sensitive skin.

Does K Beauty really work? ›

“It's also worth realising that, while it has proven to be quite effective on various skin types, it's definitely not a cure-all or a fountain of youth,” says K-beauty expert Sarah Oh. “It's part of a holistic lifestyle that prioritises skincare as a form of self-care.”

Which is better, Japanese or Korean skincare? ›

If you have sensitive or dry skin, the minimalist approach of Japanese skincare, with its emphasis on hydration, may be the best solution. On the other hand, people with oily skin may want to try the Korean routine, as it emphasizes exfoliation, oil control, and targeted treatment.

Which country is leading in skincare? ›

Comparing the 26 selected regions regarding the revenue in the 'Skin Care' segment of the beauty & personal care market, the United States is leading the ranking (23.6 billion U.S. dollars) and is followed by Japan with 21.8 billion U.S. dollars.

What is the most popular moisturizer in Korea? ›

Best Overall: O Hui Miracle Moisture Ceramide Boosting Cream

The moisturizer is a bestseller in South Korea, where it's beloved for its nourishing (yet non-greasy) texture and blend of three key ceramides, which bolster the skin barrier. It also contains peony extract to provide antioxidants and quell inflammation.

How to get glass skin in 3 days? ›

How To Get Glass Skin At Home
  1. Double Cleansing. This step is key to eliminating impurities and traces of makeup from your face. ...
  2. Exfoliation. ...
  3. Toner. ...
  4. Hydrating Serum. ...
  5. Hydrating Essence. ...
  6. Moisturizer. ...
  7. Sheet Mask. ...
  8. Sunscreen.

Which is the number 1 skin care brand? ›

SkinCeuticals. The brand: For over two decades, SkinCeuticals has been a go-to, dermatologist-recommended brand. They're all about science-backed skincare (which is why it's such a hit in the medical community), and have a wide array of products that can both prevent, protect, and correct signs of aging.

What is the most popular brand in Korea? ›

The top 5 brands in South Korea are Samsung Electronics, Hyundai Motor Company, Kia, Naver, and LG Electronics, accounting for 72.2% of the total brand value.

What is the #1 beauty brand? ›

L'Oréal is the leading beauty products company with over $40 billion in global sales (Statista) L'Oréal remains the top player in the beauty industry, with around $18 billion more in sales than second-place Unilever. Rounding out the top 5 are Estée Lauder, P&G, and Shiseido.

Which is better Korean or Japanese skin care? ›

If you have sensitive or dry skin, the minimalist approach of Japanese skincare, with its emphasis on hydration, may be the best solution. On the other hand, people with oily skin may want to try the Korean routine, as it emphasizes exfoliation, oil control, and targeted treatment.

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